PROJECT NAME: Heineken Aston Martin Giveaway
Our client, Proscenium, approached us to partner with them in a Heineken event, where an Aston Martin would be given away. After learning that we couldn’t win it, we were told that this event required promotional talent who would be required to engage with celebrities, senior executives and other clients in an elegant and natural manner.
The ambassadors needed to be commercially aware as well as immaculately presented, and calm around the paparazzi, as local and national news networks would also be present - because an Aston Martin was being given away!
PROJECT NAME: Street Team
The Target Center Torchlight Run is a party, that happens to begin with athletic activity. Curate, makes healthy bars that combine unique flavours like strawberry & pistachio, and balsamic fig & hazelnut. They needed brand ambassadors to engage with the runners and get them eating their delicious, nutritious snacks.DETAILS
CLIENT: Spectrum Events
PROJECT NAME: Nationwide Tour
Spectrum events, in partnership with the US PGA Tour, required 154 talented, articulate and experienced brand ambassadors with bartending experience across six events and two states. Of key importance was ensuring the ambassadors matched the PGA brand expectations and were confident and qualified behind the bar. Both Spectrum and the PGA expected that the PUSH team would be demonstrative of the PGA and conscious of this responsibility.DETAILS
PROJECT NAME: HP/Intel CES Party
Wednesday evening during 'CES week' in Las Vegas HP and Intel transformed Surrender nightclub in Las Vegas into an immersive “Star Wars” event that incorporated its products and celebrated HP’s partnership with Disney and the epic franchise. Retail and channel partners, and VIP customers attended the event on Jan. 7 headlined by DJ Kaskade a few weeks after the much anticipated release of “Star Wars: The Force Awakens.” PUSH was approached by our longstanding client parner Infinity to provide outgoing Brand Ambassadors to interact with attendees at the lively evening affair.DETAILS
CLIENT: Naked Turtle Rum
PROJECT NAME: Bartenders for Okeechobee Music Festival
Florida's largest camping festival takes place each year on the first week of March but the good vibes last forever (approximately). With an extraoridnary multi-genre lineup boasting more than 80 artists, bands, and DJs from around the globe attendees are treated to an absolutely unforgettable weekend. Taking place at a remote location in Okeechobee, Florida with over 848 acres of grounds, this is one massive production. PUSH was called on to provide 100 experienced and attractive bartenders for the festival.DETAILS
PROJECT NAME: Consumer Electronics Show
There is no event experience like CES. As the World's gathering place for all who thrive on the business of consumer technology, CES is where brands come to showcase their latest and greatest products. PUSH has partnered with some of the world's largest brands to execute amazingly orchestrated high volume trade show staffing. LG Electronics chooses to partner with PUSH year on year to staff over one hundred trade show models to showcase new LG products.DETAILS