As one of the world's most recognized pop stars Ariana Grande is indisputably one of the most socially influencial figures for the latest generation of young music fans. She continues her explosive growth in popularity with the late teens demographic, and in 2015 a fragrance was released featuring her namesake - 'Ari' by Ariana Grande. Stroll through your local Macy's and you'll surely see an amazing variety of perfumes, but none with a larger celebrity marketing endorsement as Ari. PUSH is proud to partner with the Ari brand having staffed demo reps at retail locations in all 50 states.
PUSH began preparing early in the year for the surprise global launch of the perfume that was to happen in September '15. This was to be among the largest celebrity perfume launches ever - PUSH being tasked with placing trained, sales focused demo reps at over 500 retail locations on the same day, for multiple weekends over four months leading up to the holidays. The PUSH team formulated a game plan to film a comprehensive training video and test to ensure every single sales ambassador knew the product they were promoting. Once onsite, the staff utilized our proprietary PUSH GPS mobile app to let our Booking Agents seamlessly manage the high volume of activations back at PUSH Headquarters. Once each promotion ended each Sales Ambassador then uploaded event photos and sales results from each activation. This then fed into a comprehensive report that gave our end client full visibility into sales numbers and Return on Investment.
Results of Event
PUSH staffed over 15,000 hours of in store demos for the ARI fragrance and helped launch it to the top of the sales charts in its product segment. Our end client was also provided with comprehesive recaps via recaps filled out by Talent using our proprietary PUSH Mobile app. This data compiled into a master document that ultimately gave our end client the marketing insight on specific areas to target in its sales strategy, thus leading to explosive sales volume.
Just wanted to let you know that the promo girls have been doing a great job and were well schooled about the Jack Daniel's Brand. This group has been the best we've had at any activation in the country. Thanks again for all your help and support on this event!
Alliance Beverage Distributing Co. has had a great success with PUSH. They always come through when I need them last minute. The models are always on time and represent our brands extremely well. They are very professional and I look forward to continue working with them in the future.
We had very positive experiences working with PUSH MODELS. You were both professional and easy to work with in scheduling the promotional models and spokesmodels. We will definitely be working with you on future events. Thanks again, from all of us at the Tempe Music Festival.
I must say your staff has been on time each and every day, furthermore these women are the most attractive/sociable staff I have worked with nationwide... You have earned our business both locally and nationally, thank you guys for everything.
Just wanted to thank you for hooking us up with Sarah for our recent PAX and GameStop store manager events. She was a total rock star – by far the most hardworking and courteous ambassador I’ve ever worked with. Look forward to working with PUSH more in the future.
We look forward to the next opportunity to work with you and the Push team. We appreciate your professionalism in sourcing and managing talent for game demonstration and the added value you bring to the table with survey creation, training, tracking, and post show recap.
Nintendo of America
Arian was fantastic. I was super impressed with her. She was able to come in with zero training on the product, learn it quickly, and in a matter of minutes, was explaining it to the visitors at our booth. Thanks for everything, especially helping me find someone on short notice!
Our School Pages
Great news, both girls were great and have been the best promo models we've worked with to date - very professional and very quick on their toes.
All 6 girls in CA2 did a great job. They knew how to approach spectators, represent the brand effectively, and manage their time on-site. The girls all took our training seriously, and made valiant efforts to distribute all product by the end of the weekend. I Strongly reccomend them for upcoming promotions in our area, and will use them as examples moving forward.
Thanks again for the help and personal attention we received from you, Jonathan and the rest of the staff at Push. We really enjoyed working with all of you and if we have another event where we need talent like this, you will be our choice!
Performance Design Products
Shanelle and Brandee did a fantastic job at our event. My team was impressed with their level of professionalism and personable attitudes throughout the event...I love to give kudos when they are so deserved. Thank you for your ability to be flexible in finding me such exceptional talent so quickly.
The model was great. She was on time each day (early the first day), friendly, helpful and a good sport about performing the test over and over again. She stayed in the booth the entire day with a short break only for lunch. She also stayed until the very end every day. Overall a good experience, and we will look at using you again for all 4 of our meetings next year.
Shape Medical Systems
I was very happy with all of the models, I would recommend each of the ladies for future events and will definitely use them again for any of my upcoming events. Each did a wonderful job with the guests and handling the liquor. I look forward to working with your company again in the future.
Thank you so much for organizing everything for our event last night! We were SO pleased with the girls. They were all energetic, fun and professional. Nicoletta was a wonderful team lead and really took control of making sure everything went smoothly. Looking forward to working with you again in the future.